I spoke about the paradox of choice at TED in 2005 (a talk viewed by more than 8 million people), and about practical wisdom at TED in 2009 (viewed by more than 2 million). Listen to Barry Schwartzs lecture, 'Too Many Choices: Who Suffers and Why. I have also written Practical Wisdom: The Right Way to Do the Right Thing, with colleague Ken Sharpe. I have appeared on dozens of radio shows, including NPR’s Morning Edition, and Talk of the Nation, and have been interviewed on the Lehrer News Hour (PBS), The Colbert Report, and CBS Sunday Morning. I have published articles about wisdom, decision-making and motivation in sources as diverse as The New York Times, The New York Times Magazine, the Chronicle of Higher Education, Scientific American, and the Harvard Business Review. It answers the simple question: what motivates us to work? In 2004, I published The Paradox of Choice: Why More Is Less. My new book, Why We Work, has just been published. I'm Barry Schwartz, a professor of psychology at Swarthmore College, in Pennsylvania, specializing in decision-making and motivation.
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